The research supporting this strategy is robust and includes information from regional, Victorian and national organisations, as well as specifically commissioned research, analysis and extensive consultation.
This plan is unique in Australia and will create new opportunities for delivering priority projects for the sustainable future of our region.


G21 is the alliance of a variety of independent organisations with a shared vision for the Geelong region.
Members of the alliance include the municipalities of Colac Otway, Golden Plains, Greater Geelong, Queenscliffe and Surf Coast, the Victorian Government and over 100 community and business organisations committed to securing a bright and sustainable future for the region.
The alliance is not an authority, it is a collaborative voice for the region that provides:
• A platform for the region to speak with one voice to all levels of government.
• A forum to discuss ‘big picture’ regional issues across interest groups and municipalities.
• Efficiency through facilitating multi-agency collaboration and sharing of information and resources.
• More resources from all levels of government and the private sector through the co-ordination and prioritisation of regional projects, and
• Alignment of the objectives of major regional organisations with those for the sustainability of the region.
In 2002 leaders of key regional organisations volunteered to lead “Pillar Groups” that would identify and deliver projects for the region. Twenty-four projects were identified as part of the G21 Geelong Region Strategy (2003), Twenty-one of these projects have since been delivered or significantly advanced.
As new projects were identified, the instance of issues requiring the collaboration of more than one pillar began to increase.
The G21 Geelong Region Plan is a sustainable growth strategy and a “foundation project” of the first plan. It delivers a strategic framework upon which the pillars and other stakeholders can prioritise and measure the success of their projects in moving towards the agreed vision for the Geelong region.
After bringing together the research, evidence, strategic plans and other information submitted by a variety of organisations, two research reports were developed detailing the challenges facing the region (see “Evidence and Reference Documents”).
More than 35 consultation forums attended by almost 1000 people were then held to seek advice and opinions from various regional interest groups. Following the consultation forums, the first draft of the plan was released for “stakeholder review” to representatives of selected key regional organisations (listed on page 86 of this strategy).
Feedback from the stakeholder review resulted in significant changes to the structure and content of the plan. Feedback from the “public comment” period included opinion and expertise from key employers and industries and community organisations of the region as well as from the public.
Further significant changes and addtions were made as a result of this process.
This method of development will deliver an unprecedented level of regional collaboration and support for the plan’s strategy and projects.
For the most part, this plan addresses issues that are now evident and that can reasonably be predicted to have an impact on our region over the next forty-five years. The plan responds to these issues with directions, policies and objectives that can practically be adopted by all stakeholders in the current political, business and social environment.
However, the plan also aims to balance the practical application of initiatives and actions that can be implemented now, with consideration of the more speculative possibilities that may affect the long term future of our region.
Third horizon objectives are somewhat aspirational at this stage. They represent long-term issues that may have a significant impact on the future of our region if we do not consider them in our current planning.
This plan is a framework for achieving the vision, through sustainable growth, looking towards 2050.
The shared vision of the G21 Geelong Region Alliance is:
The strategy presents regional objectives that respond to the challenges and opportunities the region will face over the next 45 years.
In order to balance current reality and future vision, the strategy features short, medium and long-term objectives to address each policy.
The strategy has been endorsed by all levels of government and members of the alliance. In endorsing the strategy, the alliance and government bodies acknowledge that achieving these objectives is integral to the sustainable development of the G21 region. The strategy will provide the basis for the terms of reference for the development and implementation of regional projects.
Projects must support the short, medium or long-term objectives in the strategy and are owned and delivered by a variety of regional organisations.
A project can originate from any regional stakeholder and must:
• Deliver regional benefits.
• Require multi-agency collaboration, and
• Address objectives of the G21 Geelong Region Plan.
Accepted regional projects are then prioritised against criteria including:
• Social, environmental and economic benefits.
• Strategic alignment with objectives of the G21 Geelong Region Plan.
• Leadership and human resources, and
• Likelihood of funding.
The role of G21 in project delivery varies from case to case and often includes:
• Letters of support.
• Establishment of project teams, leadership and champions.
• Provision of supporting research evidence.
• Assistance in building business cases.
• assistance with funding applications.
• Marketing and media support.
• Regional communications and promotion.
• Project management, measurement and reporting, and
• Guidance and advice.
Approval and implementation processes for individual projects are discussed in greater detail on page 90 of the strategy.
More than 100 new and existing projects aligning with the objectives of the strategy have already been identified and are presented on a web-based project information database for futher discussion and development.
New collaboration and implementation pathways will be established and used by the alliance to secure support and resources for projects. This includes new processes for State and Federal Government engagement and better co-ordination of regional stakeholders for greater efficiencies in advocacy, lobbying and network communications.
Agreed priorities and co-ordinated implementation pathways will present stronger cases for funding support, creating greater likelihood of implementation and success.
The significant contributions from the networks and alliances engaged in the development and delivery of this plan are based on good will and a desire to see the region succeed. The successful delivery of the projects will require a similar level of collaboration and commitment.
Through further collaboration, a governance model will be defined for the establishment of project implementation policies and procedures. The model will include:
• A clear set of roles and responsibilities of government departments, local councils, project leaders, key regional organisations and G21 staff.
• Principles guiding the initiation of all projects claiming to address the plan.
• Guidelines for proposing and evaluating projects.
• Guidelines for delivering measurable results.
• Reporting requirements.
• Means and measures for managing progress against the the objectives of the plan.
• Risk management.
• Clear processes for funding consideration, and
• Communication resources and strategies.
Indicators to monitor our progress in achieving the regional objectives have been identified, established and targeted for further development.
Current indicators results for all policies of the plan can be found listed against each policy in the strategy.
Indicator review intervals will be determined and incorporated into the plan’s project governance procedures.
Individual project measures will be determined on a case by case basis.